Friday, April 30, 2010

CSCCa in Orlando Florida

Next week I will be heading down to the CSCCa National Conference in Orlando, FL to hang out with the Fitness Anywhere crew and put on some early am workouts. I'm looking forward to seeing some great friends and to talk shop with some of the best strength and conditioning coaches on the planet. I am also planning to shoot a couple of 'Snatches & Beer' interviews with some coaches for our new membership site that is set to launch June 1, 2010!

I had an amazing time putting on my TRX workshop in Eugene at the University of Oregon and the feedback that we received from the collegiate strength coaches was awesome. The TRX will no doubt be infiltrating collegiate weight rooms all over the country very, very soon!

Check out this amazing TRX Strength and Conditioning video that Fitness Anywhere has put together!
If you haven't already pick-up your TRX P2 system.....get one NOW and DO WORK!

Fitness Anywhere: Make your body your machine.

Tuesday, April 13, 2010

11th Annual COC Strength & Conditioning Clinic

It's that time of year again....spring is in the air and it's time for our 11th Annual Conditioning clinic! I am extremely excited about this year's event as we have some great presentations lined-up. Former NFL player turned trainer Pete Koch is on board this year talking about the use of genetic information in designing training program. Sean Skahan, strength and conditioning coach of the NHL Anaheim Ducks will be with us talking about Hockey Conditioning. We also have Mike Wunsch, training manager at Results Fitness (recently named one of the top gyms in the country by Men's Health Magazine!) talking about the 7 Objectives of a 21st Century Training Program. I will be rounding out the day and sending us home on fire with a 90-minute Metabolic Mayhem hands-on Conditioning circuit complete with TRX A-frame, sleds, battling ropes, Kettlebells, and more all based on my best selling book Cardio Strength Training!

Fitness Anywhere (TRX) and Perform Better are our awesome sponsors with food, great door prizes, t-shirts and much more. As always, this event serves as fundraiser for my Cougar Strength Program at College of the Canyons with 100% of the proceeds going directly into making our program great! Even my presenters donate their time for our cause and we love them for it!

If you are anywhere near the Southern California area on May 15, 2010 please try to will not regret this amazing event!

Tuesday, March 16, 2010

"Training" Trainers

One of my favorite things to do is work with actual trainers. I love the enthusiasm and energy that I get from folks who train people for a really motivates me to be a better coach and it also gives me great hope for the future of this industry when people are so eager to learn. Whether it's working with Alwyn and Rachel Cosgrove's trainers at Results Fitness or getting sweaty in a hands-on with a hundred or so trainers at a Perform Better Summit, it's a BLAST for me.

I have had the great fortune of meeting some great people and just last weekend I had the privilege of doing a staff training in Pasadena at Phil and Michelle Dozois' Breakthru Fitness. Awesome facility, great trainers, and a FUN time! I am looking forward to doing a couple more staff trainings in 2010 including one that I am really excited about at Joe Dowdell's Peak Performance NYC in June!

Here's a short highlight clip of my visit to Breakthru Fitness last weekend!

Friday, February 26, 2010

Building Work Capacity....

I'm often asked about my goals in my conditioning programming and my answer always seems to come back to one thing, WORK CAPACITY. If we can continue to turn the knob up and get more and more out of our athletes we will build their ability to keep pushing, to improve their all-important strength and power endurance. In essence we are assuring that over time, we will also be able to train harder and harder for longer periods of time with greater intensity. Perhaps most importantly, work capacity building sessions helps to forge amazing confidence...this is often the psychological variable that can be the difference between victory and defeat.

We push that envelope early and often with our football athletes, here is an example of a post-lifting fieldwork session....typical to what we have been doing since the beginning of February.

Wednesday, February 24, 2010

Coach Dos 2010 Speaking / Presenting Dates

Just wanted to post all my 2010 speaking and presenting dates for 2010.

  • March 12 - Staff Training @ Breakthrough Fitness, Pasadena, CA (Private)
  • March 27-28 - NSCA NW State Clinic @ University of Oregon, Eugene, OR
  • May 6-7 - TRX am workouts at the CSCCa National Convention in Orlando, FL
  • May 15 - Annual COC S&C Clinic @ College of the Canyons, Valencia, CA
  • June 4-6 - Perform Better Summit, Providence, RI
  • June - 8 - Staff Training @ Peak Performance NYC, NY (Private)
  • July 22-23 - 1st Annual Cougar Strength Sport-Speed camp @ College of the Canyons Valencia, CA
  • Aug 6-8 - Perform Better Summit, Long Beach, CA
  • Aug 14 - Staff Training @ Equinox South Bay, Hawthorne, CA (Private)

Wednesday, January 20, 2010

Should we really be scared of the BIG BAD SOY?!

John Robbins is one of my personal heroes, in fact, it was largely in part to my reading Diet for a New America that set me on the path to being a lifelong vegan over 20 years ago.

In addition to Diet for a New America, Mr. Robbins has written what I consider one of the most well-written, informative, well-researched, life changing books I have ever read in The Food Revolution. His website at is an amazing resource for great vegan information. I found the following letter on his site years ago, it is a letter in response to an anti-soy article (one like MANY that we tend to see these days....) in Motherhood Magazine. I just felt that in this time of SOY BASHING, to the point where some are trying link childhood soy consumption with homosexuality....sigh, we might need a dose of reality. In his poignant style, Mr. Robbins tells the truth the way he does SO WELL...

Response To Misleading Article About Soy In Mothering Magazine

An article titled "The Whole Soy Story, The Dark Side of America's Favorite Health Food," by Kaayla T. Daniel, appeared in the May/June 2004 issue of Mothering Magazine. The article can be read at:

The letters that Mothering received in response to the article can be read at:

Here is the letter written in response to the article by John Robbins:

May, 2004

To the editor of Mothering Magazine:

I’ve been a devoted fan of Mothering, and read every issue for more than fifteen years. On many occasions I’ve given subscriptions as gifts to new mothers and families. I’ve always understood why Mothering readers have so much respect for the magazine, and place so much trust in it.

But the article you printed warning against soy products betrays that trust. Actually, it wasn’t an article, it was a diatribe. Under the guise of warning people, and pretending to be a voice of caution, it spreads fears that are unwarranted, exaggerated, and fictitious. Young mothers don’t have the time to investigate the credibility and balance of the articles you print. They trust you to do that for them. In this case, you failed them big time.

I have no association to the soy industry, but I do have a strong dedication to people having accurate information about foods. It is difficult in a short letter to respond to seven pages of biased material, particularly when each page is crowded with half-truths, statements taken out of context, and conclusions drawn inappropriately from data.

The article’s author, Kaayla Daniel, repeatedly says that people of China, Japan and other countries in Asia eat very little soy, so there is no historical precedent for eating the amounts being recommended by people like Dr. Andrew Weil and Dr. Christiane Northrup. This is a misleading half truth. It is true that in parts of Asia, most notably China, soy consumption has been low. But Asia is a very large area with several billion people.

What’s important is not the average soy consumption for the whole of Asia, but the soy consumption in those parts of Asia which demonstrate the highest levels of human health. And there is no question about where that is. The elder population of Okinawa (a prefecture of Japan) have the best health and greatest longevity on the planet.

This is important because the highest soy consumption in the world is in Okinawa. Many North Americans know of Okinawa only for being the site of one of the longest and bloodiest battles of World War II, and for now housing U.S. military bases. But the people of Okinawa have repeatedly been shown to be the healthiest and longest-lived people in the world. This has been demonstrated conclusively by the renowned Okinawa Centenarian Study, a 25-year study sponsored by the Japanese Ministry of Health.

How much soy have the elder Okinawans eaten throughout their lives? The Okinawa Centenarian Study included an extremely thorough analysis of food consumption in the prefecture. The principle investigators and authors of the study (Makoto Suzuki, M.D., Bradley J. Willcox, M.D., and D. Craig Willcox, Ph.D.) state: “Okinawan elders eat an average of two servings of flavonoid-rich soy products per day.”

This is about 20 times more than the amount of soy Kaayla Daniel claims “Asians really eat.” When she says “there is no historical precedent for eating the large amounts of soy food now being consumed,” she is incorrect. Soy makes up twelve percent of the diet of Okinawan elders.

The authors of the Okinawan Centenarian Study analyzed the diet and health profiles of Okinawan elders and compared them to other elder populations throughout the world. They conclude that high soy consumption is one of the main reasons that Okinawans are at extremely low risk for hormone–dependent cancers, including cancers of the breast, prostate, ovaries, and colon. Compared to North Americans, they have a staggering 80 percent less breast cancer and prostate cancer, and less than half the ovarian cancer and colon cancer.

This enormously reduced cancer risk arises in part, the study’s authors say, from the Okinawans large consumption of isoflavones from soy. This is an important finding. The lowest cancer rates in the industrialized world are found in the Okinawans who consume the most soy.

Other studies have confirmed the link between soy consumption and reduced cancer risk. The Japan Public Health Center Study found the lowest breast cancer rates in those prefectures where women ate the most soy products. And a recent study published in the British medical journal Lancet showed that women who ate the most flavonoids (mostly isoflavones from soy products) had a substantially lower risk for breast cancer than those who had lower flavonoid intake.

The reason the ardently pro-pharmaceutical FDA wound up affirming that soybeans are a food that can prevent and even help cure disease was not, as Kaayla Daniel says, because the agency is in bed with the soy industry, but because the evidence was so convincing. The reason the FDA now allows food manufacturers to talk about the benefits of heart-healthy soy in their products is because the substantiating data are overwhelming.

Indeed, the authors of the 25-year Okinawa Centenarian Study state that high soy consumption in Okinawa is one of the primary reasons elder Okinawans have 80 percent fewer heart attacks than North Americans do. Their high soy consumption is also why, if Okinawans do suffer a heart attack, they are more than twice as likely to survive.

These are staggering numbers. The study’s authors state that if North Americans lived more like the elder Okinawans, and ate the amount of soy they do, we “would have to close 80 percent of the coronary care units and one-third of the cancer wards in the United States, and a lot of nursing homes would also be out of business. By 1990, Okinawan life expectancy figures had even surpassed the absolute limits of population life expectancy assumed by the Japan Population Research Institute. Limits had to be revised upwards simply to account for the phenomenal longevity of the Okinawans.”

It is not an accident that in Okinawa, home to the highest soy consumption in the world, heart disease is minimal, breast cancer is so rare that screening mammography is not needed, and most aging men have never heard of prostate cancer. The three leading killers in the West — coronary heart disease, stroke and cancer — occur in Okinawans with the lowest frequency in the world.

There’s also the fact that elder Okinawans have much stronger bones than we do, and less than half the hip fractures that we do. The authors of the Okinawa Centenarian Study attribute the increased bone strength and health in Okinawa to soy consumption. Many other studies confirm the connection between increased soy consumption and reduced osteoporosis.

I am very sorry that Mothering printed the article by Kaayla Daniels because it is so full of bias and fallacies. Its authoritative tone may sway some people to unnecessarily avoid soy, and that would be a shame. For most people, consumption of the levels of whole soy foods recommended by authors like Dr. Andrew Weil and Dr. Christiane Northrup, which correspond to the levels eaten by the Okinawans, are not only safe, but tremendously helpful to disease prevention and the creation of vibrant and resilient wellness. Of course if you are allergic to any food, then you shouldn’t eat it. But dairy products, for which soy products are often substituted, are more likely to produce allergic reactions than soy. And by the way…

-Cow’s milk provides more than nine times as much saturated fat as soy beverages, so is far more likely to contribute to heart disease.
-Soy beverages provide more than 10 times as much essential fatty acids as cow’s milk, and so provide a healthier quality of fat.
-Soy beverages are cholesterol-free, while cow’s milk contains 34 mg of cholesterol per cup, which again means that cow’s milk is far worse for your heart and cardiovascular system.
-Soy beverages lower both total and LDL (“bad”) cholesterol levels, while cow’s milk raises both
total and LDL cholesterol levels, providing yet more reasons soymilk is better for your health.
-Soy beverages contain numerous protective phytochemicals that may protect against chronic diseases such as heart disease and osteoporosis. Cow’s milk contains no phytochemicals.
-Men who consume one to two servings of soymilk per day are 70 percent less likely to develop prostate cancer than men who don’t.
I do not understand why Mothering would allow its pages to be used for such a misleading article. I hope that you allow more balanced voices substantial space in the future to undo the damage you’ve done. Mothering’s readers expect and deserve sane and helpful articles, especially about subjects like nutrition. They don’t need more fear mongering. We’ve got quite enough of that in our society today.

Readers who want further information about health and longevity in Okinawa can see the excellent book The Okinawa Program.

And readers who want to see a balanced response to many of the specific allegations made against soy can visit:

John Robbins

Author, Diet For A New America, May All Be Fed, and The Food Revolution

Saturday, January 16, 2010

CST Personalized Workout Cards!

My friend and Men's Health Power Training and now Cardio Strength Training ENTHUSIAST Greg Labelle has outdone himself once again in helping to create an amazing pull-down menu workout card package for CST. You can customize everything from your complexes, density training sessions, 30:30 circuits, and even your Tabata protocols all at the click of your mouse. Get yours TODAY and you will receive the complete updated MPHT personalized pulldown menu cards for FREE ($32.99 value) if you type in "DOSCERCISE" in the Payment comments section!

Check out some actual screen shots below!