Wednesday, January 20, 2010

Should we really be scared of the BIG BAD SOY?!


John Robbins is one of my personal heroes, in fact, it was largely in part to my reading Diet for a New America that set me on the path to being a lifelong vegan over 20 years ago.

In addition to Diet for a New America, Mr. Robbins has written what I consider one of the most well-written, informative, well-researched, life changing books I have ever read in The Food Revolution. His website at http://www.foodrevolution.org/ is an amazing resource for great vegan information. I found the following letter on his site years ago, it is a letter in response to an anti-soy article (one like MANY that we tend to see these days....) in Motherhood Magazine. I just felt that in this time of SOY BASHING, to the point where some are trying link childhood soy consumption with homosexuality....sigh, we might need a dose of reality. In his poignant style, Mr. Robbins tells the truth the way he does SO WELL...

Response To Misleading Article About Soy In Mothering Magazine

An article titled "The Whole Soy Story, The Dark Side of America's Favorite Health Food," by Kaayla T. Daniel, appeared in the May/June 2004 issue of Mothering Magazine. The article can be read at: http://www.mothering.com/growing_child/food/soy_story.html

The letters that Mothering received in response to the article can be read at: http://www.mothering.com/10-0-0/html/10-6-0/soy-letters.shtml

Here is the letter written in response to the article by John Robbins:

May, 2004

To the editor of Mothering Magazine:

I’ve been a devoted fan of Mothering, and read every issue for more than fifteen years. On many occasions I’ve given subscriptions as gifts to new mothers and families. I’ve always understood why Mothering readers have so much respect for the magazine, and place so much trust in it.

But the article you printed warning against soy products betrays that trust. Actually, it wasn’t an article, it was a diatribe. Under the guise of warning people, and pretending to be a voice of caution, it spreads fears that are unwarranted, exaggerated, and fictitious. Young mothers don’t have the time to investigate the credibility and balance of the articles you print. They trust you to do that for them. In this case, you failed them big time.

I have no association to the soy industry, but I do have a strong dedication to people having accurate information about foods. It is difficult in a short letter to respond to seven pages of biased material, particularly when each page is crowded with half-truths, statements taken out of context, and conclusions drawn inappropriately from data.

The article’s author, Kaayla Daniel, repeatedly says that people of China, Japan and other countries in Asia eat very little soy, so there is no historical precedent for eating the amounts being recommended by people like Dr. Andrew Weil and Dr. Christiane Northrup. This is a misleading half truth. It is true that in parts of Asia, most notably China, soy consumption has been low. But Asia is a very large area with several billion people.

What’s important is not the average soy consumption for the whole of Asia, but the soy consumption in those parts of Asia which demonstrate the highest levels of human health. And there is no question about where that is. The elder population of Okinawa (a prefecture of Japan) have the best health and greatest longevity on the planet.

This is important because the highest soy consumption in the world is in Okinawa. Many North Americans know of Okinawa only for being the site of one of the longest and bloodiest battles of World War II, and for now housing U.S. military bases. But the people of Okinawa have repeatedly been shown to be the healthiest and longest-lived people in the world. This has been demonstrated conclusively by the renowned Okinawa Centenarian Study, a 25-year study sponsored by the Japanese Ministry of Health.

How much soy have the elder Okinawans eaten throughout their lives? The Okinawa Centenarian Study included an extremely thorough analysis of food consumption in the prefecture. The principle investigators and authors of the study (Makoto Suzuki, M.D., Bradley J. Willcox, M.D., and D. Craig Willcox, Ph.D.) state: “Okinawan elders eat an average of two servings of flavonoid-rich soy products per day.”

This is about 20 times more than the amount of soy Kaayla Daniel claims “Asians really eat.” When she says “there is no historical precedent for eating the large amounts of soy food now being consumed,” she is incorrect. Soy makes up twelve percent of the diet of Okinawan elders.

The authors of the Okinawan Centenarian Study analyzed the diet and health profiles of Okinawan elders and compared them to other elder populations throughout the world. They conclude that high soy consumption is one of the main reasons that Okinawans are at extremely low risk for hormone–dependent cancers, including cancers of the breast, prostate, ovaries, and colon. Compared to North Americans, they have a staggering 80 percent less breast cancer and prostate cancer, and less than half the ovarian cancer and colon cancer.

This enormously reduced cancer risk arises in part, the study’s authors say, from the Okinawans large consumption of isoflavones from soy. This is an important finding. The lowest cancer rates in the industrialized world are found in the Okinawans who consume the most soy.

Other studies have confirmed the link between soy consumption and reduced cancer risk. The Japan Public Health Center Study found the lowest breast cancer rates in those prefectures where women ate the most soy products. And a recent study published in the British medical journal Lancet showed that women who ate the most flavonoids (mostly isoflavones from soy products) had a substantially lower risk for breast cancer than those who had lower flavonoid intake.

The reason the ardently pro-pharmaceutical FDA wound up affirming that soybeans are a food that can prevent and even help cure disease was not, as Kaayla Daniel says, because the agency is in bed with the soy industry, but because the evidence was so convincing. The reason the FDA now allows food manufacturers to talk about the benefits of heart-healthy soy in their products is because the substantiating data are overwhelming.

Indeed, the authors of the 25-year Okinawa Centenarian Study state that high soy consumption in Okinawa is one of the primary reasons elder Okinawans have 80 percent fewer heart attacks than North Americans do. Their high soy consumption is also why, if Okinawans do suffer a heart attack, they are more than twice as likely to survive.

These are staggering numbers. The study’s authors state that if North Americans lived more like the elder Okinawans, and ate the amount of soy they do, we “would have to close 80 percent of the coronary care units and one-third of the cancer wards in the United States, and a lot of nursing homes would also be out of business. By 1990, Okinawan life expectancy figures had even surpassed the absolute limits of population life expectancy assumed by the Japan Population Research Institute. Limits had to be revised upwards simply to account for the phenomenal longevity of the Okinawans.”

It is not an accident that in Okinawa, home to the highest soy consumption in the world, heart disease is minimal, breast cancer is so rare that screening mammography is not needed, and most aging men have never heard of prostate cancer. The three leading killers in the West — coronary heart disease, stroke and cancer — occur in Okinawans with the lowest frequency in the world.

There’s also the fact that elder Okinawans have much stronger bones than we do, and less than half the hip fractures that we do. The authors of the Okinawa Centenarian Study attribute the increased bone strength and health in Okinawa to soy consumption. Many other studies confirm the connection between increased soy consumption and reduced osteoporosis.

I am very sorry that Mothering printed the article by Kaayla Daniels because it is so full of bias and fallacies. Its authoritative tone may sway some people to unnecessarily avoid soy, and that would be a shame. For most people, consumption of the levels of whole soy foods recommended by authors like Dr. Andrew Weil and Dr. Christiane Northrup, which correspond to the levels eaten by the Okinawans, are not only safe, but tremendously helpful to disease prevention and the creation of vibrant and resilient wellness. Of course if you are allergic to any food, then you shouldn’t eat it. But dairy products, for which soy products are often substituted, are more likely to produce allergic reactions than soy. And by the way…

-Cow’s milk provides more than nine times as much saturated fat as soy beverages, so is far more likely to contribute to heart disease.
-Soy beverages provide more than 10 times as much essential fatty acids as cow’s milk, and so provide a healthier quality of fat.
-Soy beverages are cholesterol-free, while cow’s milk contains 34 mg of cholesterol per cup, which again means that cow’s milk is far worse for your heart and cardiovascular system.
-Soy beverages lower both total and LDL (“bad”) cholesterol levels, while cow’s milk raises both
total and LDL cholesterol levels, providing yet more reasons soymilk is better for your health.
-Soy beverages contain numerous protective phytochemicals that may protect against chronic diseases such as heart disease and osteoporosis. Cow’s milk contains no phytochemicals.
-Men who consume one to two servings of soymilk per day are 70 percent less likely to develop prostate cancer than men who don’t.
I do not understand why Mothering would allow its pages to be used for such a misleading article. I hope that you allow more balanced voices substantial space in the future to undo the damage you’ve done. Mothering’s readers expect and deserve sane and helpful articles, especially about subjects like nutrition. They don’t need more fear mongering. We’ve got quite enough of that in our society today.

Readers who want further information about health and longevity in Okinawa can see the excellent book The Okinawa Program.

And readers who want to see a balanced response to many of the specific allegations made against soy can visit: http://www.foodrevolution.org/what_about_soy.htm

John Robbins

Author, Diet For A New America, May All Be Fed, and The Food Revolution



Saturday, January 16, 2010

CST Personalized Workout Cards!

My friend and Men's Health Power Training and now Cardio Strength Training ENTHUSIAST Greg Labelle has outdone himself once again in helping to create an amazing pull-down menu workout card package for CST. You can customize everything from your complexes, density training sessions, 30:30 circuits, and even your Tabata protocols all at the click of your mouse. Get yours TODAY and you will receive the complete updated MPHT personalized pulldown menu cards for FREE ($32.99 value) if you type in "DOSCERCISE" in the Payment comments section!

Check out some actual screen shots below!

DO WORK PEOPLE!!!!









Friday, January 15, 2010

Cardio Strength Training making the rounds..

Instead of posting all the pics that people have been sending me of my Cardio Strength Training book DOING WORK around the world I figured making a short video montage would be ideal! Enjoy and thanks SO MUCH for making CST such a GIANT success!!


For those CST lovers with a little more RISQUE taste here's my boy Frankie doing work with my book.....the Banned CST promo! HAHA!

Thursday, December 31, 2009

13 Tips for Successful Blogging by Mike Robertson

Mike Robertson is one of the smartest people I know....he also happens to write one of my fave and most informative blogs. I thought I would post his today as my 'guest blog'. Enjoy!



13 Tips for Fitness Blogging Success
Blogging I get e-mails on a weekly basis asking me about ways to break into the fitness writing industry. It's a little amusing to say the least - I absolutely loathed English throughout high school, and if you would've told me that I would be paid at any point in my life for my writing, I probably would've laughed in your face.

With that being said, when it comes to writing I'm still no Adam Bornstein, Adam Campbell, Lou Schuler or Sean Hyson. I am simply a guy who enjoys teaching people about my passion - fitness.

Over the past few years, here are a few facts about my writing and website:

•I've written well over 100 articles (I'm too lazy to count them all, so this is probably on the low-side).
•I've been blogging since 2006.
•My blog has grown from ~50 hits per day to one that gets anywhere from 800-1000 hits per day.
•My newsletter list has doubled in the past year and a half! (And no, it's not from 10 to 20)
I don't say any of this to blow sunshine up my rear end, or to make people believe I've become some sort of prolific writer. Instead, what I can offer are some tips and tricks to help you write successfully and grow your blog.

What I'm noticing is that while blogs are currently all the rage, the divide between the good and the bad is growing rapidly. The ones that follow the principles below grow on a consistent basis; others die a painful death in cyber space, never to be heard from again.

With that being said, here are 13 tips to help you become a better fitness blogger in 2010.

1. Content is still king.

Regardless of what techy people will tell you, great content will keep coming back to your website time-and-again.

Sure search engine optimization and great headlines will help, but if you're not providing great content, people will quickly stop visiting your site. There's nothing worse than a great headline followed up with sub-par content. NOTHING.

2. Keep it (primarily) positive.

Nobody likes a downer. If the entire mood of your blog is negative, people will eventually stop showing up.

Now, don't confuse this with being soft! If you're passionate about something, let it be known. I try to be as positive as possible, but sometimes things I see in the industry flat out piss me off. The goal, then, is to not just complain about what's wrong, but to provide solutions that you feel are more appropriate. Don't leave people hanging.

3. Use spell and grammar check.

Remember that whole thing about not being great at English?

Luckily for me, they invited computers!

I write all my newsletters and articles in Microsoft Word, putting them through spell and grammar checking before they see the light of day. Sure, thing will slip through from time-to-time, but this simple yet effective tip will keep your posts looking tidy and professional.

4. Keep it fresh.

It's imperative that you work to keep your blog fresh. Consistently blogging about the same thing, or writing in the same way over and over, gets boring very quickly.

The easiest way to avoid this is to keep learning. If you're consistently reading articles and books, listening to Podcasts, and attending seminars, fresh content will never be an issue.

5. Use multiple writing styles.

This goes hand-in-hand with my previous point - by constantly changing or tweaking your writing style, you help keep your posts fresh and informative.

I'm sure there's some fancy term for this in the writing world, but I try and mix it up - sometimes I use stories, other times a Q&A format, and when all else fails, old-fashioned direct content gets the job done.

Try a host of different styles and see what works best for you.

6. The rule of 50+ blogs.

I have a rule that works well for many beginning bloggers and fitness writers - write a minimum of 50 blogs before you try and get an article published.

There's nothing magical about the number 50, but if you take the time to write 50 or more blogs, you have taken the time to find your creative "voice" and put it to work for you. As well, you have an idea of the creative process that goes into writing; at that point in time an article is really just a more in-depth blog post.

7. To niche or not to niche?

This is a huge question - it's not really a question of whether or not to niche yourself, rather, it's how niche do you want to be?

For instance, I consider myself in the very broad niche of fitness. I write about anatomy, fat loss, strength training, corrective exercise, etc. It may not be ideal from a marketing or sales perspective, but it helps me deal with my ADD a bit!

On the other hand, there are people that are very niche - for instance, fat loss experts who write solely about the many facets of fat loss.

You don't have to decide immediately, but if there's a topic you consider yourself to be strong in, start blogging on that topic first and foremost. From there, you can either work to dominate your niche, or expand your horizons.

8. Develop trust with your readers.

This is an important (albeit often forgotten) point.

It's human nature to want to trust each other. Many fitness bloggers make that hard, as their feelings and/or message tend to sway to-and-fro depending on what products they are currently pimping and promoting.

I have a strict rule, as many of my readers are also personal friends on Facebook and family members: If I wouldn't recommend the product to a friend or family member, I won't promote it. Period. I made this mistake once before with a product I wasn't 100% behind, and it will never happen again.

It's not easy, and it won't make you rich (at least not overnight!), but always put your readers' thoughts and needs first and foremost. If you do this, you'll never have a shortage of people checking your blog.

9. Did I mention content?

Yes, it really is that important.

Taking it one step further, I'm constantly reminded of a quote from Jim Rohn on the topic of sharing knowledge and wealth:

"If your glass is full, the only wall to add something more is to pour something out."

If you really want to help people out, keep teaching them things. I don't view my knowledge as proprietary or "secret." The only hold-up is that there's only so much content/information you can get across in a blog post. The logical hierarchy then becomes this:

Blog Post --> Article --> Manual, DVD or Seminar Topic

If something is really large in scope, it's no longer a simple blog post. To try and reduce it to such would be a disservice.

The goal, then, is to pair the message with the correct medium.

10. Read other great blogs.

There are two sure-fire ways to improve your writing skills:

1 - To write often (more on this later), and
2 - To read other peoples' blogs.

There are more than a dozen fitness blogs I read every single-day. Each and every one has a unique message, writing style, and niche they are catering to. Not only does this keep me chock-full of writing ideas, but it also inspires me to keep getting better myself.

Here are a few of my favorites; be sure to add them to your Favorites if you haven't already:

- Eric Cressey
- Alwyn Cosgrove
- Bill Hartman
- Leigh Peele
- Tony Gentilcore
- The FitCast
- TJ Lensch (aka TJ the Intern)
- Dan John
- Michael Boyle
- Robert "Dos" Remedios
- Chase Karnes
- Nate Green

11. Stay consistent with your message.

As the saying goes, "Consistency is key." It's no different in writing, but let's look at a prime example.

If you're a low-carb advocate one second, and a low-fat advocate the next, you need to be able to explain why you changed stances. If it's simply to make money or pimp a product, that's a problem.

This isn't to say that you can't change your mind - for instance, I've radically changed my thoughts on core training over the past 10 years. The goal with writing is to develop and espouse your philosophy; if you change your mind, why did you do it? Can you support it with research AND practical evidence? If so, that makes for great content and shows you're willing to change your stance in light of compelling or more complete information.

If you're doing something simply to pimp a product or create controversy, however, it's going to be difficult to see consistent success in ANY endeavor.

12. Stay current.

While I briefly mentioned this above, you have to stay current. Go to seminars, read books and articles, listen to Podcasts, etc.

If you're writing about things that were discussed five years ago, you're not going to do well. Blogging as a whole is successful because it satisfies people wneed for here and now information. If you're spewing thoughts that are old or outdated, it's simply not going to work.

Staying on the cutting edge of the information curve is critical to developing and maintaining a successful blog.

13. Keep writing!

Possibly the most important point of them all, keep writing!

Just like the first time you baked a cake, mowed the yard, or wrote a training program, the first time is never perfect. In fact, it's never perfect no matter how many times you try!

The goal, however, isn't perfection - it's the pursuit of perfection that's important (thanks Lexus!).

With each blog you write, you'll get better. Your vocabulary will increase, your style will improve, and your message will become more concise and direct. Whatever you do, if you have a message to convey, don't stop writing!

So this very short blog post has turned into quite the ordeal. What about you guys? Any tips from the fitness bloggers out there that I might have missed or overlooked?
Have a great New Year!

MR

Monday, December 21, 2009

Cardio Strength Training is HERE!!


It's official folks, Cardio Strength Training has hit the bookstores and is being shipped out via amazon as I type! This is a very exciting day as I took this pic at Barnes & Noble in my home town of Valencia, CA this morning! The release actually surprised me as I was told the 'official' release date was to be January 5th but hey, now you can get it in time for Christmas! YIPPEE!

Shoot on over to your local bookstore or grab your copy at Amazon (see below). I hope all you you enjoy it, it was a blast to write this book! Here's is the foreword written by my good friend and one of the best fitness experts in the world, Alwyn Cosgrove!

"...in an information-rich world, the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes. What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it"
- Herbert Simon

We truly live in the information age. A simple Google search for a term that was relatively unknown ten years ago – for example “Brazilian jiu jitsu”, will return at the time of writing, over one million web pages devoted to the topic. With the rapid growth of information, one can imagine that this number will double in less time than it’s taken to reach this amount.
Quite simply – there is more information on any topic available today than ever before – in fact, more information than you can possibly consume in a lifetime devoted to study. It’s just growing that fast.

The problem today Is not a lack of information – it’s a lack of filtering that information. So how do you filter information? At this point there is so much information available -- that you NEED to filter out as much as you take on board.

My personal filter is to heavily prioritize information that comes from "Real World" Practitioners whose livelihood depends upon delivering results or solving problems (and I'm a fanatic for proof).

It's that simple. I put my faith in real world results.

And that’s why I put my faith in Robert Dos Remedios.

With a proven track record, Coach Dos has more subjects come through his laboratory (the weight room and the field), giving him more real world information than you can find almost anywhere.

Dos is an expert at what he does not because he is a high profile coach that high level athletic talent seeks out to help refine their already considerable skills – no. Dos is an expert because he works with real people in the real world, hundreds of times every single day.
The topic of cardio strength training is as cutting edge as it gets. It's now proven in the scientific realm that strength training or interval training both outperform aerobic training for conditioning and fat loss.


It’s something that great coaches have known for years. They had to. Their job – their teams record and their kids futures and scholarships depended on it.

What science hasn't proven yet is that a strength training-interval training hybrid outperforms both strength and interval training.

It’s something that Coach Dos knows. He has to.

Welcome to Dos’s World. Wait for the researchers to catch up....

Alwyn Cosgrove

Don't forget to join the official "Cardio Strength Training: The Book" fan page on facebook today!




Saturday, December 19, 2009

EXF Fitness and Perform Better Learn-By-Doing Seminars

Perform Better and UK-based EXF Fitness have teamed-up to put on a great series of seminars much like the Perform Better 1-day seminars over here in the U.S.!

This is a great deal for the fitness professionals in the U.K. and a tremendous opportunity for professional growth and learning.

The seminars are being organized by my good friend Nick Grantham along with Charles Burch and Clare Pearce of EXF Fitness.....these are an AWESOME set of people who treated me like royalty when I presented in Newcastle earlier this year!

Speakers will include Nick Grantham and Neil Parsley (both of whom I presented with in Newcastle) along with my friend Charlotte Ord and many others. In fact, they will be hosting a 2-day summit in Birmingham May 8-9, 2010 that will include several U.S.A. speakers to be announced very soon!

For a complete listing of all EXF-Perform Better "Learn by doing" seminars click HERE!

Thursday, December 17, 2009

Core Performance Women is here!

One of my big influences in the strength and conditioning field is Mark Verstagen and once again he and Pete Williams have added another gem to their "Core Performance" series. Anyone who has read any of these books, heard Mark speak, or visited Athletes Performance will agree that Mark Verstagen is a 'real deal' guy with quality training and conditioning....and to top it off maybe one of the best people you will ever meet!

I was fortunate enough to read some excerpts that were forwarded to me by co-author Pete Williams and I can't wait to get my copy of the book!

Here is a excerpt from Chapter 8 - "A New Rear View"

Since the publication of our first book Core Performance in January of 2004, “core” training has become a popular buzzword. We’re proud to see it become part of the American vernacular, with so many people applying it to their own high-performance lifestyles.


Unfortunately, some have misappropriated Core Performance and its unique movement exercises to refer almost solely to washboard abs. Core Performance Movement has always been centered around Pillar Strength, an integrated system consisting of shoulder, torso (core), and hip stability.


That first book was embraced by men but even more so by women because they had a deeper appreciation for the seamless integration, depth, and intelligence behind this strategy, which wasn’t overly clouded by testosterone and ego. Women from our Core Performance community have provided powerful insight as to how they used the program to overcome challenges to achieve things they never thought possible. That’s helped us provide even more precise, female-specific solutions in this book.


Core Performance resonates with women because it provides the perfect focus. Women have been targeted with one group-fitness trend after another when all they really want (though I hesitate to even suggest I know what women want!) is a simple yet powerful system of achieving optimal performance.


When we look at movement, there’s a tendency to put labels on various disciplines such as yoga, Pilates, and their variations and insist people study and follow them instead of stepping back and recognizing that movement is the universal language we were born with; it’s instilled in our DNA.



No longer must you feel confined to a particular discipline to give you parts of what you need. We’re going to share with you the body’s natural ability to move, tuned to your needs as a woman. That said, the Core Performance system will allow you to integrate your other passions, like yoga and Pilates.

Pre-order your copy today!